Tokyobike's "Ride Your Bike to Work Day" is meant to invite out target (25-35 year old commuters) to give cycling a chance. More than that, followers of the Ride Your Bike to Work Day campaign will get first knowledge of a special Tokyobike giveaway where they'll be able to actually KEEP a Tokyobike bicycle. 

Billboards with the Tokyobike message will be placed in areas with high automobile traffic.

Key websites such as CNN.com and NYTimes.com will feature Tokyobike takeovers to get the message out there. This will lead them to the Tokyobike website where they can learn about the benefits of cycling.

Everything leads up to the Tokyobike Giveaway. Followers of the campaign will be first to know of bike racks set up in select parts of the city. First ones to get there can unlock a bike using their mobile devices.

Step 1: Enter in basic information and address to receive warranty, user manual and discounts.
Step 2: Locate and enter unique bike's serial number and agree to terms & conditions.
Step 3: Receive your bike lock combination & share your success on Twitter/Facebook/Blog.

The Ride Your Bike to Work campaign will run during early Spring, with the bike giveaway being held in early Summer. The goal is for our target to start making active lifestyle changes and to promote Tokyobike as the leader of this movement.