When Dr. Ralph Napolitano Jr. approached Greenline Creative eager to open New Albany Podiatry the first Podiatry office in New Albany, Ohio. We knew that this brand had to fit comfortably within the community, and also stand out enough to be found. Beyond the obvious, we of course had to tell a story.

As we pushed through concepts and worked past the "literal", Dr. Ralph Napolitano Jr. informed us of his love of Jazz music and we immediately felt the connection and the story began to develop. "Rhythm & Movement" became the core concept of the brand.

The logo is abstract, but yet firm and contemporary. This begins to take on the feeling of building blocks just as your feet are the start of taking you places. This logo could not get any simpler and works in a variety of applications.

The supporting textures, patterns and colors of the brand feel modern and fun. All of the brand elements are intended to evoke the feeling of movement. Cropped images of feet and legs create a unique focus on the individuality of a person. You can tell a lot about someone by their feet.

To see more of our work visit us online at www.greenlinecreative.com