Chin Up! is a brand created "For Those Who Are Always Looking Down." It is inspired by 1930's newspaper headlines, Jenny Lewis lyrics, and my own experiences of being tired, stressed out, and broken hearted.

The brand is built with a sense of drama, humor, irony, but remains sincere. Ingredients such as rose hips, green tea leaves, and lavender are used to pick up, calm down, and wake up those in need.