Client: Downhill Adventures
Service: Extreme Adventure Sports co.
Downhill Adventure's is an extreme sports company located in Cape Town city heart, they offer tours in and around Cape Town's expansive landscape of sea, air and land. These tours offer the extreme sportsman inside all ages to explore the place you live in / visit on holiday and to remember that adventure is just around the corner. This campaign will feature 3 double-page spread's in a Getaway magazine, Home and Lifestyle magazine and on board flight magazines. The campaign shows landscapes usually depicted in TV adventure shows like Bear Grylls, Steve Erwin in Crocodile Hunter etc. These are the shows that most people watch from the comfort of their homes but hardly adventure outside and some do but don't explore Cape Town's full potential.
"Go to the extreme without going extreme"
