Challenge/
In 2012, Serta®, worldwide leaders in innovation and mattress technology, wanted to go beyond making the best mattress in the world to creating the best sleeping experience for their costumers: an 8hr rest. People tend to wake up at a specific time, not really worrying about when to sleep. This bad habit is accompanied by the traditional alarm clock, which tells you when to wake up, but does not promote a healthy rest.
Idea/
We reinvented the alarm clock , we created Awake Yourself , a Smartphone App that instead of telling you when to wake up, it told you when to go to sleep, in order to have an 8hr rest. So you would wake up naturally, because there is no better clock than the biological clock. How it works? Type in the time you want to wake up at. The app then calculates backwards 8 hours in order to let you know at what time you have to go to sleep; it also logs off all your social network accounts, letting everyone know you've gone to sleep in your Serta, and makes sure nothing intervenes in your pursuit of a good night rest.
Results/
• Downloaded more than any other alarm clock app
• 80% of people who used the application changed their sleeping habits
• People spent 8 hours minimum in an interactive way with our brand each day.
YOU CAN DOWNLOAD IN APPLE STORE
