Workmode
Branding a business hub like no other, in the heart of Canberra.
SKILLS APPLIED
User Experience / User Interface
Digital Design
Branding
Art Direction
Project completed at CRE8IVE
Brand Language
The look and feel of this brand was inspired by the office space itself.
The furniture, the wooden benches and tables, the exposed polished concrete and the black painted metal wrapped around the pillars. The contrast between minimalism and the richness of these textures gave birth to the brand.
As part of the new brand language, a set of icons needed to be created to complement the photography and talk to an audience that is looking for a business hub in Canberra's coolest precinct.
Photography style
The photography for this brand needed to have a high-end and sophisticated look. After all, the office is located in the heart of one of Canberra's trendiest precincts and this business hub had to look better than anything else out there.
Photography by Saini Copp
Website
The main goal for this website is to allow you to enquire about the space at any given time, from any section no matter where you are in the website.
By showcasing the high quality of the space and furniture, I hope the future tenants get inspired and exited about coming to work here.
