VS GAMING NEW BRAND
With the goal of reinvigorating a flagging brand, I was tasked with creating a new brand name and "mythology" behind the Telkom Digital Gaming League – Africa's biggest esports league.
They wanted to be synonymous with esports, gaming and everything in between. Just being a sponsor was no longer good enough. It was time to change the face of gaming on the African continent. I wanted to lock into the "challenger" mindset and that anything is possible in the gaming world.
Introducing VS, the home of virtual sports, versus battles, and the hub for all that is esports and gaming in Africa.
