A minimalist approach to the conventional coffee brewer, Branch focuses on aesthetics, usability, and enhancing the overall coffee brewing experience.

Ideation primarily revolved around distinctive silhouettes for the brewer, experimenting with simple, approachable geometry. Once the form was decided upon, ironing out the function and detailing was next.

The final design is a double-cup brewer, emphasizing simplicity and intuitivity. The design is contained within a unique silhouette.

Pivoting around the water pipe, the lid opens radially allowing access to the filter assembly and is secured in place with magnets.

A two-part reusable filter was designed to direct the brewed coffee from the grounds through to the spout. By removing the filter assembly, a channel is open to the water reservoir for filling.

A heating element is located under the water reservoir and by utilizing a simple bubble pump system, heated water rises up because of a difference in buoyancy.  A specially designed 5-spout nozzle evenly coats the grounds with water allowing the grounds to correctly bloom.

Once the water reservoir is filled and grounds placed in the filter, brewing can commence. By simply turning the dial to the desired quantity and pressing the power button will start the brewing process.

The designs overall simple cylindrical gesture and uniform materiality make it a unobtrusive addition to an often times crowded kitchen counter, but at the same time its unique form makes it an intriguing object.

A quick ideation of what a possible package design could be for the brewer.