Moto Z² Play is the most affordable phone compatible with the Moto MODs platform on the market in 2017. It's a phone with great specs for an incredible value, and the design is an enabler to most of the low cost architecture and the high perceived quality of the device.
I was lucky to be the design lead for this program at Motorola, working alongside with the engineering, marketing, product, supply chain and all cross-functional teams to deliver the phone to the market according to our targets and expectations.
I was lucky to be the design lead for this program at Motorola, working alongside with the engineering, marketing, product, supply chain and all cross-functional teams to deliver the phone to the market according to our targets and expectations.
Designed from Brazil, Moto Z² Play was one of the coolest projects I've done in my career so far!
HERITAGE
Moto's core design values are perceived in its purest expression in the Moto Z² Play. All our forms, proportions, finishings and experiences were crafted to create a connection between the brand's expertise and our consumer's behaviours.
The whole process (from first sketch to shipping the final phone to consumers) took around 12 months. We focused the efforts on designing a device that is built from just a single piece of aluminum, and delivering it at a cheaper price point than the previous generation.
THIN
Unibody construction allows thickness to be only 5.99mm
PROGRESSED
Carefully perfected and refined design details deliver meaningful experiences at a price people can afford.
As a result, we ended up with a phone that raises the bar not only of the company but of the whole market on what can be achieved from a slab of aluminum.
* The animation above was produced by me to be used as the main presentation on the official product announcement event (June 1st, 2017).
