In 2016, we won the Skye Brands (Fashion) business. This client consists of clothing brands like Samson, Mille,
Brentwood and Dickies. Client briefed us to come up with a new campaign for their Summer Heritage and Core ranges.
Samson is usually a 'downtime wear' kind of brand, targeting guys from the township, mostly. The demographic includes
guys aged 25-35. The concept was Strong Like Samson, highlighting the strength of a man's character vs the clothes.
This campaign line, went on to becoming the part of the winter range and was printed on their long sleeve t-shirts.
Brentwood and Dickies. Client briefed us to come up with a new campaign for their Summer Heritage and Core ranges.
Samson is usually a 'downtime wear' kind of brand, targeting guys from the township, mostly. The demographic includes
guys aged 25-35. The concept was Strong Like Samson, highlighting the strength of a man's character vs the clothes.
This campaign line, went on to becoming the part of the winter range and was printed on their long sleeve t-shirts.
