Crumble Cookie is a bakery style cookie that you can purchase on the day they are made. They are perfect for a sweet treat to have in the afternoon or to share with some friends.

In the Crumble Cookies range there are three flavours Milk Chocolate Chip, Dark Chocolate Chip and Macadamia White Chocolate. Each of the paper bags are created in a different colour and pattern as a way to differentiate the flavours. The patterns also acts a guide to show the consumer what day the cookies were baked. This tells the consumer that they are buying the cookies on the day they are baked. To tell which cookies are baked on what day, look for the day on the week with the longest line. For example Milk Chocolate chip has the longest line on Sunday, Wednesday and Saturday so this tells the consumer the ideal day to purchase that flavour. The flavours are baked on alternative days so that the consumer can get a different flavour freshly baked any day of the week. The paper bags contain a folded card that explains the weekly baking guided to the consumer.