HUGO BOSS Brand WorldCombining six different brands/lines with one face
The relaunch of the global HUGO BOSS online appearance includes the set-up of six completely different brand worlds and the merging of all contents. The newly created section “lifestyle” informs about all corporate activities and includes the newly developed eMAG, HUGO BOSS TV, HUGO Tracks and the Arts & Sports Sponsoring. These contents will additionally be implemented by smart content sharing into each brand world.
Credits:
Agency: Werbewelt AG
Creative Director: Bastian Pristl, Tobias Ulmer
Art Director: Bastian Pristl
Project Management: Andrea Gohl
Key Account: Ulrich Schauwecker
Credits:
Agency: Werbewelt AG
Creative Director: Bastian Pristl, Tobias Ulmer
Art Director: Bastian Pristl
Project Management: Andrea Gohl
Key Account: Ulrich Schauwecker
Animated collections landing page referring to the current display campaign.
Collections landing page.
HUGO campaign view
HUGO womenswear looks
BOSS Black generic campaign view. The look and feel of this crystal like campaign overview is generated dynamically from the colours of the images.
BOSS Black generic product view. The crystals surrounding the shoe are dynamically generated through the shape and colour of the model.
BOSS Black generic look view. The crystals surrounding the model are dynamically generated through the shape and colour of the model.
BOSS Black Bodywear product range overview
BOSS Black Sportswear product range view, mixing campaign images with looks on different layers.
Two versions of the BOSS Black landing-page giving the user the choice to go directly into looks, campaigns, making of videos or runway videos.
BOSS Selection landing page
BOSS Green landing page
BOSS Green womenswear lookbook with additional teasering
BOSS Orange styleguide overview. Lookbook images, campaign images and videos are clustered in different style themes.
