This project started as a concept development on how to create sampling of new products that target a specific audience based on the product's target group.

I was on the team for developing the concept and did all the graphics.

The project was never finished – but the initial work of the identity was pretty fun.

Office box:

The idea is to send out a sort of weekly gift basket to chosen personel at specific offices.

These gifts could contain ex. a new flavour of already known brands or a completely new product, along with a small note explaining and branding the product.

The chosen personel can be based on gender, age, interest etc. to be certain the product is relevant to the receiver – and to make sure the receiver fits the profiles of the target group.

The receiver gets a nice surprise and new relevant product free of charge while the company gets specific 100% target group based sampling and trial with low costs.

Win - win.