YUM CHA
WWU Graphic Design: 3D / Product, Brand, and Package
This was one of the projects that I worked on in 3D design class. The project brief is to create a brand for a new product line and the accompanying packaging.
The brand name Yum Cha has several meanings. Cha (茶) means tea in Japanese. Literally Yum Cha means delicious (yummy) tea in English, but Yum Cha (飲茶) also means drinking tea in Chinese (Mandarin).
I created this brand (and a new product line) for promoting tea culture to young people. Unlike traditional Japanese tea ceremony, Yum Cha provides modern tea ceremony style inspiring by Japanese pop culture.
By drinking tea from Yum Cha, I want people to enjoy not only the flavor of the tea but also fusion of tea culture and pop culture.
