We were tasked with rebranding Mirri, a world leading supplier of metallic paper and board. The brand needed to refresh its image in line with changing customer needs. But we also wanted to present Mirri as the solution to high-end brands wanting to immerse their customers in their marketing materials and let them experience their brands.
We started by researching symbols that reflected luxury - this lead us on to creating a custom monogram based on an 'M', with monograms being synonymous with luxury. We introduced reflected elements to reinforce the Mirri offering.
The new strapline of 'Reflect Luxury' plays on the properties of the Mirri substrates, as well as linking back to the premium nature of the brand and the products it can create.
The new logo mark and graphic language will roll out across online and printed media in the coming months.
