The Men Don't Get it. Thank God.
One FM (SPH) radio station is generally targeted at men. Why not run a campaign that brings all us men together by focusing on the one thing none of us understand (in theory at least) – women.
However, it is not an anti-women campaign aimed at denigrating them. Rather, it is a light-hearted attempt to show that that we men struggle to understand women. And sometimes all we can do is just give up and give in to them.
We launched the campaign with a series of out-of-home visuals with funny and relatable teasers to poke harmless fun at the struggles that men face when dealing with the women in their lives.
Words of wisdom from OneFM fans:
This is a simple online engagement that includes asking for men's contribution to our questions:
