PRO PATIO
Taking the SPA retailer to the next level
PRO PATIO is a Finnish retailer for indoor and outdoor spas and pools.
They asked Sentinel studio ( a UK based IT specialist ) to restyle the website with a modern technology and look & feel that could compete with the market.
For the design part, Sentinel contacted myself and my designer pal, Elisabetta.
The website look & feel was quite dated but the main issue was the content being placed all over the place. The users were navigating in a confusing amount of repeating content and unnecessary pages.
We re-organised the key content and placed on selected pages the right amount of pushes to navigate through the rest of the website without getting lost.
The homepage was basically a shop page, where you could see just a grid of products, now the HP is much more inspirational and explains with different modules what services the shop gives and what products they sell.
The overall look & feel we gave to the website is a fresh, modern and colourful mix.
The colours are now brighter and we introduced a smooth gradient to give that extra personality to the brand.
Navigating through the redesigned website is now possible to find clean and easy-to-read pages and within them playful and interactive modules to "engage" the users and let them have a bit of fun!
This project is the product of an international collaboration between myself, my designer colleague Elisabetta Cecutti and the IT agency Sentinel Active.
Thank you all for the help and the great work!
