Maruti as an advertiser has joined the illustrious line-up of brands endorsing IPL this year. Being the most loved and followed sport in India, it remains the foremost preference for brands to connect with their audience.

Maruti Suzuki Vitara Brezza has branding placed prominently in stadia, on perimeter walls, on the scoreboard, among other areas.

The ground sponsorship and association with T20 this year, a first for the company, will essentially be used to advertise the Vitara Brezza, Maruti’s first compact SUV.

The Indian Premier League is a sport that has long been associated with glamour and eyeballs. And the new compact SUV being positioned in the glamour and performance space, makes it an ideal association to reach their audience.

There is nothing better than the IPL as a launch pad, because the sheer reach and scale the property can bring is not provided by anyone else.

This is not the first time that Maruti Suzuki has invested in sports to promote its brands.

Maruti has been associated with properties such as the Indian Super League for its brands Alto and Swift, the International Tennis Premier League for S-Cross, and golf tournament, the BT ProAm, for S-Cross.

Their prime focus remains associating with the youth and with sports, considering the viewership for the cricket extravaganza has been growing year-on-year.

The tournament has 60 matches over 45 days with eight teams, two of which are new teams. And considering that the top performers Rajasthan Royals and the Chennai Super Kings will not be playing this year, viewers’ interest is heightened in seeing which team will emerge as the top contender.

The brand is also associated with properties in the Hindi and English general entertainment space, for its brands. Whether it is national or international award shows or premium international shows, they’re associated with virtually every key property.

The new brand campaign for the Brezza has been launched with the IPL.

While associations with motorsports have been part of the DNA for most automobile brands, several companies are increasingly looking to associate with other sports to draw attention to the brands.

As a new compact SUV, Vitara Brezza is a star player from Maruti Suzuki in terms of appeal to a niche audience. Its popularity has consistently grown since its launch. Its association with T20 seems a strategic decision in taking its proposition of “Play Glamorous” to the next level. For detailed information about Vitara Brezza price visit Maruti website.