The brief was to devise a campaign using digital media, to creatively inspire 20 year olds, to invest in their everyday health

This young demographic, lives through digital media, it is part of their daily lives.  The campaign would need to be bold in its
message and design in order to grab their attention, keep their interest and motivate them to invest in their own health and well being and to ensure Simply health is the organisation they seek to support them to do this.