Cooperative Advertising Program DVD - Wacker, with an office in the United States merged with Neuson and Kramer in Germany. They were looking to recruit new dealers in the United States and introduce a new line of compact construction equipment including wheel loaders, excavators and dumpers.
ROLE: Designed DVD label and case jacket including digital photography and retouching. Contained dealer identification such as fence banner template and truck decal placement kit and other co-op advertising launch materials such as photos, radio scripts, and collateral I designed including: web banner ads, billboard templates, and newspaper ad slicks.
ROLE: Designed DVD label and case jacket including digital photography and retouching. Contained dealer identification such as fence banner template and truck decal placement kit and other co-op advertising launch materials such as photos, radio scripts, and collateral I designed including: web banner ads, billboard templates, and newspaper ad slicks.
