(Internship project, The School of Visual Communication, Denmark)
Chá is a new organic tea brand who wants to embrace the origin.
All ingredients in Chá are produced in the Azores Islands at Chá Goerrana, one out of very few tea plantations in Europe. Without injection methods the tea leaves are handpicked and fermented using the underground heatsources. In order to obtain the most authentic tea experience, Chá has chosen only to use the ingredients from the local farmers at the Azores Islands.
Tea from the Azores Islands has never been introduced in Scandinavia before. In a tea industry where tradition and prestige are core words, Chá wants to set up a new agenda introducing a new store concept where people are able to mix and match their own tea blend as they like it.
In the design i focused on the origin of the tea, and took inspiration from the Azores Islands. With their bombastic and unique way of illustrating, and their use of classic typography i created a visual universe, to fit in the scandinavian home, and people both elegant and with contrast.
