RICHMOND SAUSAGES & CHIP (SAATCHI & SAATCHI)
LEAD DESIGNER: RUTE GOMES/ DESIGNER: MIRYAM MENENDEZ
HELPING TO FUEL FAMILY BONDS, RICHMOND’S NEW ‘SAUSAGES & CHIP’ CAMPAIGN TAPS INTO THE INSIGHT THAT A CHILD’S FAVOURITE TOY IS A VITAL PART OF FAMILY LIFE. WITH THE CAPTION ‘KEEP THE WHOLE FAMILY TOGETHER WITH RICHMOND AND A TOY TRACKING CHIP,’ WE DEVELOPED AN INNOVATIVE TOY-TRACKING MICROCHIP THAT CAN BE ATTACHED TO TOYS. IF THE TOY GETS LOST, IT CAN BE TRACKED DOWN USING AN APP THAT CAN BE DOWNLOADED TO A PARENT’S PHONE. WE WORKED ON THEIR WEBSITE DESIGN AND ALSO THE TRACKING APP.
HELPING TO FUEL FAMILY BONDS, RICHMOND’S NEW ‘SAUSAGES & CHIP’ CAMPAIGN TAPS INTO THE INSIGHT THAT A CHILD’S FAVOURITE TOY IS A VITAL PART OF FAMILY LIFE. WITH THE CAPTION ‘KEEP THE WHOLE FAMILY TOGETHER WITH RICHMOND AND A TOY TRACKING CHIP,’ WE DEVELOPED AN INNOVATIVE TOY-TRACKING MICROCHIP THAT CAN BE ATTACHED TO TOYS. IF THE TOY GETS LOST, IT CAN BE TRACKED DOWN USING AN APP THAT CAN BE DOWNLOADED TO A PARENT’S PHONE. WE WORKED ON THEIR WEBSITE DESIGN AND ALSO THE TRACKING APP.
RICHMOND TRACKING APP
DESIGNS OF THE TRACKING APP
