Senorita Breezer
Package Design
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Client: Academic concept
Year: 2017
Goal Setting
My approach for the project started with the target audience. I wanted the packaging to appeal to men and women in their 20’s. With this segment in mind the questions I wanted to focus on was
- What kind of drink appealed to them?
- What look and feel it should have, to speak to this audience?
- branding name/ Logo- what should it look like?
Research & initial Ideation
-researching various alcoholic drinks and their target market and the designs.
- young audience, fresh / minimal look or quaky.
- I was able to narrow down that RTD ( ready to drink) like a breezer was aimed at this target market.
- attracted to design the breezes because the colour of the drinks could add another layer of interest to the overall design. The name of the brand was the first thing that had been conceptualized. Based on the name and the research I sketch down a number of elements and digitally recreated and refined my idea.
Final Label design
