Rosy Tiwary
Branding
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Client: Self
Year:2016
Goal Setting
I wanted to create a Visual identity for myself that was simple, timeless and represented my design style. The idea of having my initials as a representation of me was always there.
Concept & Sketching
My Process stared with looking back at my previous designs and understanding the underlying elements that I use in my design processes. I was able to identify that I
- Liked simple approach that was effective
- Liked pastel colours
I started with writing my name and initials in upper and lower case; cursive and print to see what resonated with my design aesthetic. I sketched out numerous variations of the letter applying the Gestalt of design like closure, positive negative etc.
Digital Iterations
I took the sketches and recreated it in illustrator. Some of them I further developed based on the feedback from my partner, peers in the industry and my mentor.
