RAYBAN "EARN THEM" PITCH CAMPAIGN (SAATCHI & SAATCHI)
I HAD THE OPPORTUNITY TO BE PART OF THE TEAM PITCHING FOR RAYBAN. THE CONCEPT
OF THIS CAMPAIGN WAS TO "EARN THEM" BASED ON THE IDEA THAT A PAIR OF RAYBAN'S ARE NOT
FOR EVERYONE BUT FOR THE BRAVE ONES, THE ONES WHO WANTS TO LIVE LIFE AS IT FULLEST.
RAYBAN PITCH CAMPAIGN BOOK (SAATCHI & SAATCHI)
PART OF THIS PITCH CAMPAIGN WAS CREATING THIS BOOK FOR THE PRESENTATION OF THE PITCH TEAM.
IN WHICH IT DESCRIBES EVERYONE WHO PARTICIPATE IN THIS CAMPAIGN AND SOME ADDITIONAL INFORMATION ABOUT THEM.
