Objective of Project
Molly Mutt wanted to create an Instagram series based around the phrase, “for the love of...” The goal was “to create an emotional engagement with dog owners through branded visuals, increasing the chance of awareness and affinity.” The objective of the campaign was to encourage posts and interactions with existing followers and increase the number of total overall Instagram followers.
The company wanted to use a different stock image to compliment each of the following statements:
“for the love of...”
- a soft bed
- a warm spot
- a warm welcome
- a best friend
- long naps
- a place to call home
- family
- a clean house
- a warm spot
- a warm welcome
- a best friend
- long naps
- a place to call home
- family
- a clean house
