Cha Ling (LVMH) — L'esprit du thé

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Cha Ling, L'esprit du Thé

A perfect balance between French and Chinese craftsmanships, the tea cosmetics brand Cha Ling combines the globally renowned luxury expertise of LVMH with the purest and ancestral Pu'er tea from Yunan, China. After years of research and development, LVMH successfully created a sustainable range of products based on the rarest tea leaves on the planet, as well as a packaging respecting the environment. In January 2016, Cha Ling was born.

I have the privilege to help the brand from the beginning; working relentlessly on creating the brand platform : print, films, website, brand statements, sound, retail ... everything was tailored to respect the high level of execution required for the launch of a new brand of cosmetics in a highly competitive market.