Self - Branding Project
As a young creative, I want to be perceived by others as someone who is explorative and never stop experimenting. I see my creative journey as an everlasting adventure, it never ends, there are always new things to learn, better ways of doing things and more problems to solve. These are the traits of mine that I want to express in my creative portfolio. Using these fundamental notions I have, I decided to use “An Explorer” as the theme that I want. Using “An Explorer” it seems wide and abstract to define an explorer, but that is what I want to convey because there is never a fixed boundary or limit that I set for myself in exploring.
The visual approach that I am going for are vibrant, bold in colors with a playful layout to show. I used a vintage red as the main color for my visual direction because red is a very emotionally intense color, it represents energy, passion and determination. I also used typography to show my playfulness with an the unusual layout, it looks random but it was thoughtfully arranged. These visual approach was applied to my business card, resume, cover letter as well as my online portfolio website.
