The objective behind this project was to create a brand using 

a classroom exercise. We were first asked to each write down 

a product group that came to mind. Afterwards, as a group we 

came up with three words in which we associated with that group.

For my product group I chose skin care. When talking about the 

idea of skin care products, many of the words correlated with the 

actions they products perform. The words that we chose where 

Fresh, Clean, and Bright.