Anaëlle Couëllan's profile

Surprise & graphic design - Research project

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Research project - Surprise in the field of design.
Before working on the subject, I had the feeling of desiring surprise, of being disposed to receive it. This research allowed me to step back in order to grasp the emotion of surprise and to assimilate our posture in front of it. 

Surprise is a particular emotion which mixes astonishment, disconcert, and has some effects on people. I studied the role of emotions as a mechanical force in our state of consciousness which is at the heart of human behaviour. 
Fascination, astonishment, confusion, disconcertion, brutality,  all these are linked to surprise. They all come from  a fortuitous and unexpected event, which will be evaluated positively or negatively because the human brain is favorable to the a priori. 

Surprise is radical, disturbing or uncomfortable, academic. It acts as a gap in the expected scenario. It is not predictable, it is a sort of break in continuity. Then, it becomes less attractive, almost an obsession. Surprise may arise from an unwanted fact and can be undesired.

In this research,  I will analyze the degree of readiness to surprise, the opening to the unexpected, in a predictive industrial world, where anticipation and rationalization are totally orchestrated and automated. In other words, can we expect the unexpected? Do we want to be surprised when everything predisposes us not to be? Nowadays, everything is dictated, calculated. In this way, surprise has real psychological, social and political benefits because it allows to break the rules. 

We can not dissociate the history of design from that of the Industrial Revolution. Indeed, we can question the consequences of industry in the field of design. Could the designer consider accidents and surprises as source of creativity?
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Surprise & graphic design - Research project
Published:

Surprise & graphic design - Research project

Published: