Marvel vs. Capcom 3 was going to be released alongside the PlayStation Vita and needed some digital properties for the marketing campaign.

Below are some of the executions presented for the pitch.

The first concept was a "page destroyer". After choosing a character and entering in a web address, the user would break apart the page to reveal the Vita advertisement behind.

Another concept was a Marvel vs. Capcom 3 "soundboard". Users could select their favorite character and trigger well-known fighting sounds while swinging their iPhone around as if they were actually doing the move, or by a lower-impact method of swiping in various patterns on the screen.

A third concept was integrating with Facebook to upload your friends photos, beat them up, and send it back to them. Was that a threat?

And finally, going back to the roots, a simple way to 8-bit yourself and share with friends.