Maple Leaf Sports And Entertainment
September 2012
September 2012
I was commissioned by my client, Maple Leaf Sports And Entertainment, to create a large-scale illustration to be used as signage throughout the Air Canada Centre in Toronto, which is home to both the Toronto Maple Leafs (NHL) and Toronto Raptors (NBA) sports team respectively.
The brief was to feature fans of both teams, depicting the passionate supporters cheering their favourite stars onto victory. I chose to show the crowd in unison, creating a detailed montage set within the Air Canada Centre itself. The final creative was used in multiple areas throughout the stadium, including the Corporate Partners Lounge, the Fanzone, and on some of the key exterior walls of the venue.
The brief was to feature fans of both teams, depicting the passionate supporters cheering their favourite stars onto victory. I chose to show the crowd in unison, creating a detailed montage set within the Air Canada Centre itself. The final creative was used in multiple areas throughout the stadium, including the Corporate Partners Lounge, the Fanzone, and on some of the key exterior walls of the venue.
