ELLESSE HERITAGE FAB 5 2011
Campaign video and imagery from the ellesse heritage fab 5 2011 campaign.
Campaign video and imagery from the ellesse heritage fab 5 2011 campaign.
Creative direction - Michael Wheeler
For AW2011 ellesse heritage took 5 legendary sneaker styles from the ellesse heritage archive and offered one each to 5 of the most influential retailers on the around today. to then customise and personalise in their own inimitable style.
The 5 invited collaborators were each requested to rework an iconic heritage footwear silhouette that suited and exemplified their inimitable style and retail persona, the Fab 5 project is targeted towards today’s premium sports fashion / top tier street-wear consumer.
The prominent protagonists in the ‘Fab 5’ project are as follows:
24 Kilates (Barcelona) - Colette (Paris) - Grand (Zurich) - Harvey Nicols (London) - Sneakersnstuff (Stockholm)
