The first art exhibit by kids who have passed away from cancer. To help kids who are living with it.

SITUATION

tIn 2016, Casa Facci wanted to create a blood bank, so less children died because they could not get blood on time in case of emergency, which is very frequent during cancer treatment. Donations were desperately needed.

INSIGHT

We visited Casa Facci and spent a lot of time talking and sharing with sick children, their parents and caregivers. We learned that children that were near death in some way knew their time was coming and expressed it in through symbols their drawings. They had no fear of death, instead, they expressed peace and hope. The use their art, to say goodbye.

IDEA

We decided to create awareness with an art exhibit at the Dominican Republic’s Museum of Modern Art of the last drawings of children that had passed away from cancer. We invited the media, art dealers, potential buyers and opinion leaders and auctioned the kids work among famous artists who donated some of their pieces to be auctioned of during the exhibit. 

Agencia: Partners Ogilvy & Mather

General Creative Director: Freddy Jana

Creative Director: Freddy Montero Galva

Creative Director: Chez Muñoz

Art Director: Lia Sang