DXBee
#dxbeeswarm Campaign
Digital Strategy Included
Blogging, Copywriting, Content Production, Email Marketing, Keyword research, Digital Advertising, Social Media Management
DXBee is a digital transformation agency based in Dubai. As the Senior Digital Strategist I collaborated with the CIO to design a marketing strategy for our website’s launch with the goal of increasing our online reach and visibility.
INSIGHT
Dubai residents love exclusivity. From where they’re seated in a movie theatre, the promotions they receive to who they do business with, Dubai residents love feeling as though they are in on exclusive information.
STRATEGY
Leading up to the launch of our minute-long ‘Our Story’ video explaining our agency and our capabilities, we would release 15 second teaser videos and still with obscure hives appearing near Dubai landmarks.
Using the official hashtag #DXBeeSwarm all of our advertising would suggest that something unexpected was landing in Dubai, and encourage viewers to sign up for more information and to report their own sightings on our landing page.
Once participants signed up they were contacted via email to prove me with a personal image. Our designer Hassam Tariq would then edit their submitted image to also include the hive. User generated content was soon swarming instagram feeds with #DXBeeSwarm becoming a viral success in Dubai.
Once we did launch, we had an email list of marketing qualified leads to pursue.
EXECUTION
SEO Embedded Blog Posts
Completing keyword research based on digital agency services, I created news article-styled blog posts, covering the odd hives landing in Dubai. This way potential clients looking for digital services in Dubai would come across our blog posts, unaware of the fact that we were intact an agency. Once they submitted their details for further info we would be able to pursue them as leads after launching.
Youtube Ads
After the completion of the teaser campaign we officially launched our new website, along with video advertisements of the ‘Our Story’ video with 3D animation and sound design completed by Hassam Tariq.
RESULTS
Online reach of 78,000+ people within the city of Dubai via Facebook alone
Online following increased by 62%
