A Dozen Notes
Scotch Whisky Packaging and Branding
Scotch Whisky Packaging and Branding
The brief asked for a modern Scotch Whisky, which included women in its target audience and challenged Scotch Whisky traditions. The packaging has been designed with high quality fashion in mind. The typeface is very feminine while the black and white colour scheme exudes an element of class. There are no feminine clichés here meaning men aren’t alienated and the fun and friendly tone of voice that the brand has challenges the serious Scotch traditions.
