New Personal Identity
Kyle Reder
Kyle Reder
Designers are impatient by nature. We try to make our mark with our work and somehow influence our environment. After about 18 months with my "Kyle Reder Knows His Onions" identity, I think it is time to refresh my look. In the process of designing the new identity, application of the mark greatly affected the outcome. I wanted the mark to look good on paper and the web. Ultimately, I worked the design into a sort-of family crest design. The Tic-Tac-Toe illustration represents Simplification and Strategy, while the dumbbell represents Strength, as in concept, skill and execution.
