What People Say About The Book
Guy Kawasaki, author of Enchantment and former chief evangelist of Apple.
“ Uprising is a must-read for anyone who wants to start a mass movement like Macintosh. Whether you’re one person with an idea or a global brand, Scott can show you the way to enchant, evangelize and enroll followers.”
Guy Kawasaki, author of Enchantment and former chief evangelist of Apple.
“ Uprising is a must-read for anyone who wants to start a mass movement like Macintosh. Whether you’re one person with an idea or a global brand, Scott can show you the way to enchant, evangelize and enroll followers.”
UPRISING > There’s a cultural movement gathering steam in the marketing world right now and, funnily enough, it has to do with… movements. Large marketers have recently begun to shift some of their marketing focus to find ways to connect with cultural movements that are happening throughout the globe, and create strategies that go way beyond traditional advertising in terms of connecting with people and their passions.
This type of ‘Movement Marketing’ is the new way forward for anyone trying to gain market share and earn customer loyalty. Beyond that, it can provide a way for businesses to connect more deeply and maybe even be part of something worthwhile. This is where ‘ Uprising: How to build a brand and change the world by sparking cultural movements’ explains how brands can become part of something that is changing the advertising industry as we know it.
A portion of the book sales will be donated to Nanhi Kali - Educate Girls www.the-girl-store.org
This type of ‘Movement Marketing’ is the new way forward for anyone trying to gain market share and earn customer loyalty. Beyond that, it can provide a way for businesses to connect more deeply and maybe even be part of something worthwhile. This is where ‘ Uprising: How to build a brand and change the world by sparking cultural movements’ explains how brands can become part of something that is changing the advertising industry as we know it.
A portion of the book sales will be donated to Nanhi Kali - Educate Girls www.the-girl-store.org
The author's son pointing out his dad's new book at Wormrath Bookshop
Scott Goodson, The Author @scottfrog and Founder of StrawberryFrog
Scott Goodson is founder and chairman of the world’s first cultural movement agency, StrawberryFrog. Scott co-founded StrawberryFrog offices in New York, Amsterdam and StrawberryFrog Peralta in Sao Paulo, Brazil. With over 25 years of innovation and brand building experience, Scott has worked with some of the globe’s most iconic brands and is among the leading thinkers in his field. A passionate advocate for creativity, Scott regularly speaks at global conferences, helping others to learn about movement marketing.
He has spoken at Columbia, Cambridge and IMD and has written countless articles for major publications about marketing innovation, contributes to a number of high profile online communities and maintains his own popular blog and column on Forbes.com. He has been interviewed by The Economist, CNN, CNBC, The Wall Street Journal and the New York Times.
His new book aims to help aspiring advertisers and the entire marketing industry learn how to build a brand and change the world by sparking cultural movements.
He lives in New York with his wife and two sons.
Scott Goodson is founder and chairman of the world’s first cultural movement agency, StrawberryFrog. Scott co-founded StrawberryFrog offices in New York, Amsterdam and StrawberryFrog Peralta in Sao Paulo, Brazil. With over 25 years of innovation and brand building experience, Scott has worked with some of the globe’s most iconic brands and is among the leading thinkers in his field. A passionate advocate for creativity, Scott regularly speaks at global conferences, helping others to learn about movement marketing.
He has spoken at Columbia, Cambridge and IMD and has written countless articles for major publications about marketing innovation, contributes to a number of high profile online communities and maintains his own popular blog and column on Forbes.com. He has been interviewed by The Economist, CNN, CNBC, The Wall Street Journal and the New York Times.
His new book aims to help aspiring advertisers and the entire marketing industry learn how to build a brand and change the world by sparking cultural movements.
He lives in New York with his wife and two sons.
Scott Goodson speaking about Uprising in Dubai, UAE
Scott Goodson presenting Uprising in Madrid, Spain, Spring 2012
