"I Wood Roll U" is a brand name I came up upon my assignment in Lasalle with the theme, Design Absurdity. There are 4 steps in completing this project. First of all, we had to make our own absurd product from a household item we are assigned to, in which I got the wood rolling pin. My idea was to play with the material itself and replace the plywood into a real raw wood. The second step was to make a unique brand name and typeface out of it. The typeface itself should describe the product visually. After that, we moved on to make the illustration and lastly, combined all the elements together into one absurd packaging.
My concept originated from the common cliche humour where an angry housewife wields the rolling pin as a weapon, mainly towards their husband. In this case, the angry housewife rolled her husband instead, leading to the exaggerated benefits of this product, to be able to roll anything.
Details
624 x 393 mm
Sticker + Matte Laminating + Gray board
