Mitchell & Ness
SLAM & DIME Ad Campaign
Mitchell & Ness Nostalgia Co. is a sports apparel company in Philadelphia, Pennsylvania which is (as of 2007) owned by Adidas. Mitchell & Ness was established in 1904, and is the oldest sporting goods company in Philadelphia. By license agreements with Major League Baseball, the National Basketball Association, National Football League, National Hockey League, and the Collegiate Licensing Company they are makers of authentic vintage sports jerseys, jackets, hats, and wool-felt historic pennants (source). The retail store is a landmark destination for professional athletes, sportscasters, and celebrities who visit the city.
Mitchell & Ness wanted to expand the relevance of the brand beyond its traditional nostalgic consumer towards one who would wear the products for style. Mitchell & Ness decided to advertise within the urban market – specifically, with ad space with SLAM and DIME magazine, where the target audience spends time recreationally reading.
Created while at Created at Circle One Marketing, LLC
ROLE: Art Director/ Lead Designer
Mitchell & Ness wanted to expand the relevance of the brand beyond its traditional nostalgic consumer towards one who would wear the products for style. Mitchell & Ness decided to advertise within the urban market – specifically, with ad space with SLAM and DIME magazine, where the target audience spends time recreationally reading.
Created while at Created at Circle One Marketing, LLC
ROLE: Art Director/ Lead Designer
