Astana Expo 2017 I Wayfinding + Signage

Wayfinding and signage design for Astana Expo 2017 in Kazakhstan with the theme Future Energy. The masterplan designed by AS+GG divides the site into four zones, each containing a thematic pavilion for the four elements of Earth, Water, Fire and Air. Based on these underlying themes, the wayfinding strategy uses colours to identify each zone within the masterplan. The formal language of the signage is informed by the spheric architecture of the Kazakh national pavilion at the heart of the Expo site. The project includes signage for the entire site including the public realm, thematic and national pavilions and car parks, for both Expo and legacy modes.


Project with Spaceagency
Design Partner: KCA International
Masterplan: AS+GG
Astana Expo 2017
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Astana Expo 2017

Wayfinding graphics for Astana Expo 2017 in Kazakhstan with the theme Future Energy. The masterplan designed by AS+GG divides the site into four Read More

Published: