Chevrolet: The Human Race
Partnering with Epic Games and The Mill, we created a short film and social campaign pitting a human racer in a Chevrolet Camaro against an autonomous Chevrolet "FNR" concept car driven by artificial intelligence. The film—which premiered at the 2017 Game Developers Conference—was preceded by a prologue told through social content.
The Film premiered at the 2017 Game Developers Conference:
Teaser content told the backstory to our global audience:
On the day of the premier, GDC audience members were able to customize the film.
After the premier, Facebook canvas units allowed viewers to watch the story at their own pace and see behind the scenes footage.
My Role:
Creative Director
Team:
Matt Canzano, CCO
Greg Braun, CCO
Jeff Beverly, Global Content Director
Chris Everhart, Sr. Art Director
Kate Dryden, Copywriter
Jessie Gontko, Sr. Art Director
Leah Kane, Copywriter
Alfred Tomaszewski, Producer
Chapin White, Maker
Falan Fuquay, Maker
