Yasso Frozen Greek Yogurt
Smoothies Packaging
Smoothies Packaging
In the Spring of 2012, Yasso launched a new line of healthy, all-natural smoothies.
As first to market, frozen Greek yogurt smoothies had to be attention grabbing while maintaining a healthy appeal. I worked with the CEO/co-founders and a freelance food product Illustrator in developing packaging that would reflect this balance. The result was adding a green banner across the packaging that would lead the focal point to be "Frozen Greek Yogurt Smoothies."
I also created a video showing the development of the packaging as well as the health benefits of the product.
As first to market, frozen Greek yogurt smoothies had to be attention grabbing while maintaining a healthy appeal. I worked with the CEO/co-founders and a freelance food product Illustrator in developing packaging that would reflect this balance. The result was adding a green banner across the packaging that would lead the focal point to be "Frozen Greek Yogurt Smoothies."
I also created a video showing the development of the packaging as well as the health benefits of the product.
