Make Your Life Unforgettable
Web Design, Art Direction, UX/UI
Client: Jack Wolfskin | MACHINAS | July 2016 | Barcelona, Spain
Brief: Creation of an digital HUB for the Jack Wolfskin Fall / Winter 2016 campaign.
Solution: For the campaign Jack Wolfskin sends three small groups on a short trip with different locations and activities in order to create unforgettable experiences. Like a visual diary, the campaign HUB keeps track of these expeditions and publishes new content every week. These constant updates create curiosity and engage the user with the campaign. Furthermore it integrates the new collection products, updates via Newsletter communication and a packing guide for users that want to live their own unforgettable adventure.
