Built in the 50's by Morris Lapidus, the Fontainebleau Hotel remains an architecturally significant hotel on Miami Beach. To celebrate a spectacular $1B luxurious renovation, we created a stylish mark that echoes keystone golden era chandeliers in the main lobby. In addition, we created a full 360-branding platform including uniforms, way finding, web, restaurant and shopping logos as well as many other key consumer touch points.