SMART is a nonprofit organization preparing thousands of children across Oregon to be confident and successful readers.
SMART engaged my team to help spread the word about their 20th anniversary, and help use it as a platform to inspire another generation of volunteers and donors to renew their commitment to helping young children read. My team planned out a set of initiatives over the course of the year in order to provide a set of tools that would roll out in sequence to deliver consistent opportunities for engagement.
SMART engaged my team to help spread the word about their 20th anniversary, and help use it as a platform to inspire another generation of volunteers and donors to renew their commitment to helping young children read. My team planned out a set of initiatives over the course of the year in order to provide a set of tools that would roll out in sequence to deliver consistent opportunities for engagement.
My role as creative director and designer was to help build the strategy of the creative solution along with the team, then wireframe, prototype and design the interface and interactions.
The first piece was a small microsite devoted strictly to the campaign, which prompted users to share their story about their experience with the organization. The first phase was devoted to messaging their current donors, volunteers and staff to gather those stories, which would then provide content to push out and share throughout the campaign.
The second phase was devoted to providing good sharing mechanisms to spread parts of that story in other ways. We concepted and built a Facebook app to choose and share a book of the users choose from their childhood, along with a memory. This allowed for a repetitive sharing loop to help drive attention and gain fans on facebook.
The next phase included an interactive infographic that allowed users to scroll down a path and follow the life of a little girl as she grew up. During each phase of life, users would see statistics and information regarding how reading plays a crucial role to that stage of development. At the end of the piece, sharing and tie ins to the other parts of the campaign were provided to encourage learning more about the organization.
All said and done, the campaign provided a solid voice for the organization throughout its anniversary, and lead up to the eventual site redesign for their main site.
Visit the campaign site ›
Visit the interactive infographic ›
The first piece was a small microsite devoted strictly to the campaign, which prompted users to share their story about their experience with the organization. The first phase was devoted to messaging their current donors, volunteers and staff to gather those stories, which would then provide content to push out and share throughout the campaign.
The second phase was devoted to providing good sharing mechanisms to spread parts of that story in other ways. We concepted and built a Facebook app to choose and share a book of the users choose from their childhood, along with a memory. This allowed for a repetitive sharing loop to help drive attention and gain fans on facebook.
The next phase included an interactive infographic that allowed users to scroll down a path and follow the life of a little girl as she grew up. During each phase of life, users would see statistics and information regarding how reading plays a crucial role to that stage of development. At the end of the piece, sharing and tie ins to the other parts of the campaign were provided to encourage learning more about the organization.
All said and done, the campaign provided a solid voice for the organization throughout its anniversary, and lead up to the eventual site redesign for their main site.
Visit the campaign site ›
Visit the interactive infographic ›
The initial campaign site was used to collect stories, provide sharable content, and connect users to the main site
to learn more. It also served as the hub of linking together other parts of the campaign.
to learn more. It also served as the hub of linking together other parts of the campaign.
The Facebook app was used to collect positive memories of reading as a child, and sharing them, along
with a thumbnail of the book cover, to their friends. The simple, fun app was a great first touch for users to
understand the impact of reading on a young child.
with a thumbnail of the book cover, to their friends. The simple, fun app was a great first touch for users to
understand the impact of reading on a young child.
The interactive infographic let a user move through a space and experience the
importance of reading as the character grew to adulthood.
importance of reading as the character grew to adulthood.
The original sketches for the interactive infographic.
