14Forty are a retail-advertising consultancy building the best brand experience for customers from in-store to online. Their services include retail strategy, advertising, design, production and in-store innovation.

We were tasked with developing a brand identity that encapsulated their brand personality of bold, intelligent, straightforward and future focused - the clever retail people. 

Our solution? There are 1440 minute in a day. 1440 points where your customer might choose to connect with you.

We took this concept of time quite literally. We created an identity system that was both easily understood and dynamic so it reflected the idea of constant but clever brand communication.