We had the awesome opportunity lately to work with Day One and Paul Mayne on tightening up their branding. We refined a lot of different areas like voice and tone, colors, type, ratios, layouts, imagery, video.. the works! 

This was one of the pieces that came out of it. A one color version of the Day One mark. We tried a slew of variations of the mark to make it work and poured over a lot of tiny details to make sure this was the right way to head. We're all pretty excited with how it turned out! 

Will be posting more later and doing a case study on the whole process. Thanks!