This project is for Vita Blox, an eco-friendly baby product company. The logo features a cheerful, gender-neutral mark and playful typography. I created a 38-page graphics standards manual, several advertisements featuring my own photography, and four versions of animated Google Ads. 

Unlike most logo design projects I've undertaken, this project required me to develop the mark using abstract designs rather than a conceptual approach. Below are some sketches that began the process of logo development. I chose one which featured a leaf shape which I colored green to emphasize the company's eco-friendly approach.