JEEP AUTO-ART
Art is whatever someone sees beauty in. Create it or capture it on camera and share it with us and become part of the Auto-Art movement. It’s an experience that harnesses the creativity of Jeep customers and uses it to showcase the features of the range. Auto-Art is artwork created in mud, on sand or tarmac, by someone using their Jeep. Upload your image and your art work could be displayed in a purpose-built art gallery at the O2 arena, where it will form part of a spectacular evening of entertainment.
The programme started with guerrilla marketing. Posters featuring images of shapes and patterns made on roads, fields and muddy lanes using tyre tracks. CDs on experiential and event work.
The programme started with guerrilla marketing. Posters featuring images of shapes and patterns made on roads, fields and muddy lanes using tyre tracks. CDs on experiential and event work.
Jeep Grand Days Out.
The idea - Grand Days Out events across the UK to help push sales at the dealerships in September. The dealers invite their customers and owners-to-be to enjoy the kind of rugged experience that only Jeep could deliver. Each Jeep event is supported by local Jeep dealers.
Jeep extreme off-road trails take place all through the day and entertainment for the whole family will be laid on including a BBQ around the campfire, with hog-roast and open air film screenings. A Jeep village/camp was set up where guests could relax.
Social media was used to extend the life of the experiences. Dealer DM and eDM was used to stay in touch with all those who expressed an interest in the Jeep brand.
Jeep film to gets customers to sign up to Grand Days Out
